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Gorkana's Christmas Pitching guide: 8 top tips on how journalists want to be pitched to
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With the final news alert for the year, Gorkana rounds up key learnings from our journalist interviews and media briefings over the last six months to help you get the coverage of your, and your clients', dreams.

2 years ago in General Features

A guide to influencer marketing on Instagram for PRs

Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including Lastminute.com and Radley, Mats Stigzelius, co-founder of Takumi, says influencer marketing works when its "raw, honest and personal". Here he offers five top tips for PRs who are launching an influencer marketing campaign for brands.

2 years ago in General Features

THE WEEKLY GORKANA BRIEF

A round-up of the essential highlights from the main PR and media stories, features and events content on Gorkana News this week.

2 years ago in General Features

Top 5 tips for prioritising social media monitoring and analysis in PR and comms

The growth of social media in scale and influence has challenged brands and businesses externally and internally. As business has adapted, the social media role of the PR and comms professional can become ill-defined. However, social media cannot be neglected by PR and comms teams, insists Gorkana’s head of digital, Alistair Wheate, as he revealed his top five tips for PR and Comms teams when monitoring and analysing social media in a Gorkana webinar this week, *writes Matt Peake*.

2 years ago in General Features

Gorkana meets...UK Blog Awards

Launched in 2014, the UK Blog Awards recognises best in the blogging world. With just two weeks to go before the 2016 awards deadline for entries (December 15), Gorkana catches up with Gemma Newton, MD of the UK Blog Awards, to find out what makes for a "stand-out" blog, how brands can build relationships with bloggers and what roles blogs now play in influencing consumer and public opinion.

2 years ago in General Features

Seven top tips for running a successful broadcast campaign

National TV coverage is sought after by many brands and businesses. Claire Palmer, head of UK broadcast at TVC Group, offers her top tips for gaining that piece of "shiny TV coverage".

2 years ago in General Features

THE WEEKLY GORKANA BRIEF

A round-up of the essential highlights from the main PR and media stories, features and events content on Gorkana News this week.

2 years ago in General Features

PRCA Young Communicator of the Year Andrew Barratt on the three ways you can build your profile in the comms world when starting out

Andrew Barratt, head of Ogilvy Pride UK, is the PRCA's Young Communicator of the Year, it was announced this week. We asked Andrew for his three top tips on what you need to do to build your profile in the industry when starting out and how awards can help raise awareness of the big issues the industry needs to address.

3 years ago in General Features

OPINION: Threepipe's Jim Hawker on PR reputation: Embrace the "new world order" on the comms battleground

This week's PRCA report on in-house departments revealed some worrying trends for the industry, according to Threepipe's Jim Hawker. However, he thinks the industry can keep its place in "the new world order" if it faces up to three key areas of competition.

3 years ago in General Features

How W is opening up new markets with its expansion in Asia

In August, W opened a Singapore office with an aim to help its European and US clients establish their brands in the Southeast Asian market. Two months on, Gorkana catches up with MD Annabel Fox to find out why the agency decided to head east, how Singapore is surpassing Hong Kong as the home of comms in the region, which social platforms make the biggest impact, and what other PR agencies need to consider before flinging open their doors on foreign shores.

3 years ago in General Features

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