Community News

NEWS ANALYSIS: How brands can adapt a successful food and drink PR strategy in the wake of the Government’s latest healthy eating push

Food and drink brands, particularly those aimed at children, are in the spotlight for what they put in their products and how they market them to the public. With the government raising awareness of health issues related to food high in sugar and fat, comms experts agree that food brands have to evolve their messaging and PR campaigns in line with the current political and consumer climate, writes Kaltrina Bylykbashi.

2 years ago in Industry Features

Fintech growth puts the spotlight on how financial services brands engender trust in consumers and investors agree Gorkana Financial Services panel

Consumer trust, funding and storytelling were just some of the issues raised at a special Gorkana financial services panel event last week featuring City A.M. editor Christian May, Alex Letts, co-founder of UK-based digital bank Ffrees and LaSalle Investment Management’s head of corporate comms, Christina Sandkuehler.

2 years ago in Industry Features

Barcelona Principles 2.0 dominates the conversation during AMEC's Measurement Month

The launch of the Barcelona Principles 2.0, a revised set of guidelines stressing the importance of outcome-based measurement in the PR industry, was the most popular topic of conversation on social media, during AMEC's Measurement Month in September.

3 years ago in Industry Features

Why effective social listening is essential for brands

Understanding your brand’s place in the market and optimising its marketing campaigns are the key benefits when you prioritise social media “listening” over “monitoring”, according to Gorkana’s head of digital Alistair Wheate.

3 years ago in Industry Features

Gorkana supports AMEC’s 2016 global measurement conference as headline sponsor

The International Association for Measurement and Evaluation of Communication (AMEC) has announced that Gorkana, a Cision company, will be a headline sponsor of its 2016 International Measurement Summit in London.

3 years ago in Industry Features

AVEs have no place in comms measurement insists AMEC's updated Barcelona Principles manifesto

A commitment to tackling the use of AVEs in PR measurement is at the heart of AMEC’s revised Barcelona Principles 2.0 as it updates the guidelines to take a "more holistic approach" to comms reflecting “the significant changes” in media since they were first launched in 2010.

3 years ago in Industry Features

Analysis and evaluation should be on the industry's agenda according to experts as Measurement Month launches

At least four key themes - including changing attitudes towards education on analysis and evaluation - should be on PR professionals' agendas according to participants in a webinar which kicked-off AMEC's inaugural Measurement Month today.

3 years ago in Industry Features

The Publicity Shop

On the eve of its fourth birthday, Hope&Glory founders Jo Carr and James Gordon-MacIntosh, catch up with Gorkana about the agency being first and foremost a publicity shop, and why their incongruous but effective partnership has seen them grow the business exponentially.

3 years ago in Industry Features

The Goose is Golden

With a Gold Cannes Lion propping open their Covent Garden boardroom door, a new managing partner on board and an eclectic portfolio of clients who aren’t afraid of bold campaigns, Golden Goose PR founder Miki Haines-Sanger is enjoying, well, a golden time.

3 years ago in Industry Features

Threepipe cracks digital dilemma

When I meet Jim Hawker and Farhad Koodoruth, co-owners of Threepipe, they are fresh out of a two-hour pitch in which PR was never mentioned.

3 years ago in Industry Features

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