KPI Scorecards & Executive Reporting

Does the board understand PR's strategic and actual contribution to the success of your organisation? Does PR have enough exposure with senior stakeholders? Have you yet to win over the PR skeptics?

You are already perfectly placed to frame business decisions in reputational terms: we can also give you the reputational data and insights you need to ensure your decisions are backed up by sound evidence, and listened to across the business.

For organisations looking to establish key performance indicators (KPIs), our tailored scorecards provide a great way to demonstrate PR effectiveness against any set of business objectives.

We can help you accurately gauge the contribution of PR and drive the credibility of your team within the business.


Sample metrics

Some of the metrics we can provide include:

  • Cost per thousand (people reached)
  • Spokespeople penetration
  • PR contribution to business outcomes including return on investment
  • Ownership of coverage
  • Message penetration
  • Coverage communicating positive brand attributes

In brief

  • Experience.Tap into the insights from one of the world's most experienced communications measurement teams, using robust methods and sophisticated metrics..
  • Sector expertise.Work with specialist account teams that can add significant value to your planning and measurement strategy.
  • A global viewpoint.Understand the global context. We work with some of the world's leading brands so we have that big picture view and offer a consistent understanding of PR success.
  • Tailored to your needs.No matter how simple or complex your business we can provide the exact type of analysis you need to prove and improve your effectiveness.
  • Market-leading speed, accuracy and reliability.Trust in a service that combines the best analysts, smartest technology and trusted content from leading suppliers.
  • Adobe


We could not be more pleased with their services. Their easy to understand yet robust reports, sophisticated online tool and excellent customer service have provided valuable feedback to enhance our international PR program.

Head of Communications , Adobe